Senior Marketing Manager at Exmark
We approached Bell Integrator with the idea of creating an augmented reality application to support the launch of a new product we were bringing to market in 2019. This was our first foray in the AR world and the Bell team helped us learn AR capabilities and how it may be leveraged to create a unique presentation on our highly technical product.
My team was challenged to reach and insure that our AR experience was worthy of the product it was supporting. It was decided that our introduction of the AR would need to be completed for our industry trade show if possible. With a tight timeline, Bell was able to work with our team and test and complete the application on time. The AR application was well received at the trade show and actually had more engagement than we had expected.
Another important thing to note is that we went into the project with little basis to assume a project cost. We were actually pleasantly surprised at where our final cost landed. At this point we are leveraging the AR application as a training tool for our channel partners as they await the real product to arrive. Additionally, we are promoting the application in our trade advertising campaign for 2019. While we may be ahead of the technology curve for many of our consumers, we believe leveraging AR and other evolving technologies is a statement about our brand and our desire to innovate.
Thank you Bell for you leadership and execution on our project.