Business analytics helps executives make better decisions. By using actual data from the business and then modeling potential outcomes, a business leader is given a clear view of the direction he or she should take. Business analytics has existed for some time, but with the creation of vast pools of business data and the move towards a Big Data environment, the need for improved business analytics has come to the fore.
Big Data is changing the way enterprises organize their IT systems. Organizations are facing pressure to drive value by mining the information in their possession. Bell Integrator applies advanced technologies for Big Data and provides business analytics in different areas.